The Sports Video Group is pleased to announce that Lee Fitting, Senior Coordinating Producer for ESPN and the long-time brains behind ESPN College GameDay, will keynote Day 2 (Thursday, June 1) of the ninth-annual SVG College Sports Summit (May 31 – June 2, Omni Hotel at CNN Center, Atlanta).
Fitting will be interviewed by SVG’s Brandon Costa on the topics of the rapidly changing media world, the impacts of digital distribution and social media can have on a legacy brand like College GameDay and ESPN, and look at how GameDay has established iteself as a pioneer on new platforms like Snapchat.
Lee Fitting is a 20-year veteran of ESPN production and has long been considered the man behind one of the network’s flagship college studio program, College GameDay. In addition, he is charged with overseeing the strategic direction, staffing and day-to-day planning for College Football Live, College Football Playoff: Top 25 and other college sports-related studio specials and content as well as all college basketball games. During his time with College GameDay, Fitting and his colleagues have earned six Sports Emmy Awards for Outstanding Studio Show Weekly (2008, 2010, 2011, 2014, 2015, 2016).
Fitting joins Instagram’s Will Yoder on the event agenda. Yoder, who handles Sports Partnerships for the social media giant, is scheduled to keynote on Day 3 (Friday, June 2). Yoder will share features and plans upcoming for Instagram, share best practices on the platform, and take questions from the audience.
Yoder is responsible for working with U.S. partners in the sports industry—including leagues, teams, players and sports media—to leverage the platform to connect and engage with the next generation of sports fans.