Agenda: Friday, May 29

SVG College: Social Showcase
This year’s Friday morning workshop is dedicated to video content creation strategy and execution on major social media platforms. As the lines blur between live production and creative within athletic departments, many are looking to take a more streamlined approach to video content. However, that doesn’t mean that each social media platform still doesn’t possess its own inherent qualities and paths to video success. Break down standards and best practices in content ideation, staff organization, and gear deployment in this in-depth workshop that will surely bolster your team’s engagement.

Agenda topics and speakers subject to change.

Time Session
8:00 - 8:55 a.m.

Networking Breakfast

8:55 - 9:00 a.m.

Welcoming Remarks

9:00 - 9:30 a.m.

Keynote Conversation

A fireside chat with a key executive in the social media business offering a look at standards and best practices on social platforms. Speaker TBA.

9:30 - 9:45 a.m.

Technology Case Study

A leading technology vendor offers an in-depth look at its innovative solution in use in the field.

9:45 - 10:45 a.m.

Hype and Heroes: Advice From the Front Lines of Championship Social Video

Engagement through highly-produced video for social media skyrocketed again this year with innovative athletic departments finding new and captivating ways to tell their stories, intrigue recruits, and entice longtime supporters. There’s no better time to capitalize on the hype around a program than during a championship run. Content creators from teams that have enjoyed championship moments share their advice for organizing resources and gaining access, as well as break down the tools of the trade that help them deliver thumb-stopping content their viewers will never forget.

10:45 - 11:30 a.m.

Generation Now: Lessons from the Stars of the IGTV Playmakers Campaign

This year, Facebook and Instagram teamed up to introduce a program that spotlighted student content creators considered rising stars in the sports video business. These students worked together to create incredible content for Instagram’s IGTV from the sidelines of championship events like the CFP Championship Game and the Women’s Final Four. These “IGTV Playmakers” break down their experiences while also sharing their creative advice for vertical video, intimate access, and finding success in mobile-first video.