Agenda: Thursday, June 1


Time Session
8:00

Registration Opens

9:00 - 9:10 a.m.

Opening Remarks

Jared Schatz, Ross Video, VP of Sales, U.S. and Canada

Paul Danna
, University of South Carolina, Director, Gamecock Productions and 2017 SVG College Sports Summit, Chairman

9:10 - 10:00 a.m.

Keys to Successful Social Streaming

Live streaming on platforms such as Facebook, Twitter, YouTube, and Periscope have opened entire new distribution channels that have proven to be tremendously direct and engaging. Content creators from teams, leagues, and media companies that have found success quickly on these platforms share their advice behind their work.
Moderator: Brandon Costa, Sports Video Group, Director of Digital
Speakers:
Jonathan Gantt
, Clemson University, Director of New Media
Jason George, Telescope, CEO
Jack Patterson, Learfield, VP, Social Media
Jaryd Wilson, Atlanta Hawks, Digital Content Manager

10:00 - 10:15 a.m.

Technology Case Study: Go Mobile presented by Gerling

A large number of universities are installing fiber optic cable from perceived locations on campus to provide streaming video content when in fact, a real mobile production truck system is far more versatile and can insure a larger number of events can be produced. The G&A lease option eliminates the university being caught up in the broadcast industry’s obsolesce prone equipment group requirement every 5 years while at the same time providing valuable “On location Job training” for the students interested in remote broadcast TV.
Presenter: Fred Gerling, Gerling and Associates, President

10:15 - 10:40 a.m.

Acquisition Update: The Latest in Camera and Lens Technology

Camera and lens technology is constantly evolving and more than ever, manufacturers are building acquisition tools specifically catered to the college sports video market. Learn about the latest in capture technology to your needs for both live event production and postproduction.
Moderator: Ken Kerschbaumer, Sports Video Group, Executive Director, Editorial Services
Speakers:
Michael Bergeron, Panasonic, Senior Product Manager, Broadcast Camera Systems
Mike DesRoches, Sony Electronics, National Accounts Office, Sports West
Larry Thorpe, Canon U.S.A., Senior Fellow, Imaging Technologies and Communications Group, Professional Engineering and Solutions Division

10:40 - 11:25 a.m.

Networking Break

11:25 a.m. - 12:10 p.m.

Videoboard Production Trends and Marketing Integration

Athletic departments and brands are looking for new ways to better engage with fans immersed in the in-stadium or in-arena environment. How are athletic departments using video production technology and in-house marketing savvy to approach the new world of entertainment and engaging fans at the game.
Moderator: Paul Danna, University of South Carolina, Director, Gamecock Productions and 2017 SVG College Sports Summit, Chairman
Speakers:
Kevin Copp
, Temple University, Assistant Athletic Director, Video Services
Trenton Cotten
, University of Washington, Design Director of Digital Media Content
Kirk Hartman
, University of Nebraska, Executive Director of Video Production
Eric Nichols, University of South Carolina, Senior Associate AD, Marketing and Branding/CMO

12:10 - 12:30 p.m.

Tech Leadership Award and Pioneer Award Presentations

SVG/NACDA Technology Leadership Award: University of Nebraska

SVG College Pioneer Award: Chris Taylor, Ball State University

12:30 - 1:30 p.m.

Lunch

1:30 - 2:15 p.m.

BEA Fast Break: Recruiting, Training, and Managing Student Crews

In this fast-paced presentation, multiple experienced professors and athletic department personnel share informative and intriguing case studies that offer best practices on engaging, training, and foster live event production personnel, including full-time personnel and students.
Moderator: Heather Birks, BEA, Executive Director
Producer: Michael Bruce, University of Alabama, Associate Professor, Sports Broadcasting
Speakers:
Denise Belafonte-Young
, Lynn University, Associate Professor, Film and Television
Marissa Cockrell, University of South Carolina, Assistant Director of External Affairs, Gamecock Productions
David Deeley, University of North Florida, Assistant Professor, Sports Media
Patrick McConnell, High Point University, Associate Professor, Sport Communication
Tim Pollard, Ball State University, Chair, Department of Telecommunications
Suzy Smith, Ball State University, Associate Professor, Telecommunications

2:15 - 2:30 p.m.

Technology Case Study: IP Streaming and At-Home Production presented by JVCKENWOOD

JVCKENWOOD offers an inside look at the technology behind its live production from the Honda Classic. Learn how the company used Wi-Fi and cellular technology for untethered remote coverage for a television broadcast of a major golf tournament.
Presenter: Joseph D’Amico
, JVCKENWOOD, VP, Broadcast Sales

2:30 - 3:00 p.m.

Keynote Conversation

Interviewer: Tom Rinaldi, ESPN, Correspondent and Feature Reporter for Studio & Event Production
Interviewee: Lee Fitting, ESPN, Senior Coordinating Producer, College Sports

3:00 - 3:45 p.m.

Networking Break

3:45 - 4:30 p.m.

Going OTT: The Next Direct Connection to Fans and Brands

Digital networks gave colleges and conferences the power to distribute their own content directly to their fans. Now, the next wave in video distribution, Over-the- Top is poised to take the industry by storm in 2017 and bring your content right into the living room. Experts in the area discuss what it takes to design, build, and most importantly, maintain a strong OTT channel beyond and content publishers.
Moderator: Matthew Panto, The Ivy League, Assistant Executive Director, Digital Media and Communications
Speakers:
Tom Buffolano
, LTN Global Communications, VP, Business Development, Sports
Ron Linares, AJT Systems, President
Brandon Meier, Oklahoma, Assistant AD, Broadcast Operations
Jeff Smith, Great Lakes Valley Conference, Associate Commissioner, Communications

4:30 - 5:15 p.m.

VR/360: What’s Next in the Future of Social-Video Engagement

Streaming, social, and mobile platforms have seen an influx of virtual reality and 360-degree video content and colleges are getting into the mix. Each medium offers dramatically new and different opportunities to tell stories and interact with viewers. Professionals who have played in these spaces share their workflows and offer their tips for those looking to get started.
Moderator: Jason Dachman, Sports Video Group, Chief Editor
Speakers:
Dave Beck
, Foundry 45, Co-Founder and Managing Partner
Trent Edwards, STRIVR Labs, Co-Founder and VP, Team Operations
Heath Trabue, Stanford University, Director, Video Services

5:15 - 6:30 p.m.

SVG/NACDA College Sports Media Awards Ceremony

6:30 - 8:00 p.m.

Networking Reception