A veteran of the social and engagement television spaces, Jason George has worked at the forefront of audience interactivity and technology for more than two decades. As CEO of Telescope, George pivoted the Los Angeles-based company from a services-focused company into a technology platform that is one of the highest standards for social media-meets-television activations.
Over the past seven years, George inked relationships with all the major Hollywood broadcast networks while also forging technology partnerships with Silicon Valley heavyweights Facebook and Twitter, resulting in Telescope becoming one of the authorities on audience engagement for high profile programming in entertainment, sports, and event television.
George has not only brought the worlds of media and technology closer together, but also brought television fans closer to their favorite series, including NBC’s The Voice and America’s Got Talent, and American Idol on FOX, as well as major hits on CBS, ABC, Food Network, HGTV, SyFy, Bravo, and Telemundo.
Telescope has also developed social interactivity in the sports-media industry, with their platform Connect Live powering viewer engagement experiences for NASCAR, NBA coverage on Turner Sports, Major League Soccer, and the NHL. Beyond sports and television networks, George has inked partnerships with major brands to underpin their social engagement efforts – such as Sprint, Cricket Wireless, Viggle, and NBCUniversal group.
Prior to leading Telescope, George spent a year at UK cable network Virgin Media TV as president of digital content, where he led the company’s move into digital distribution, user generated content, and interactive platforms. He was responsible for the launch of participation-TV programming such as Quiz Night Live, and two made-for-mobile TV channels alongside an online pay-per-view service.
Before Virgin Media, George oversaw Victoria Real as creative director and later chief executive, where he spearheaded the creation of digital content for advertisers such as British Telecom and Pepsi, and grew the company into one of the foremost digital production shingles in the United Kingdom. His tenure culminated with the company being acquired by Endemol Group, where he served on the creative board until 2004.