SPEAKERS > Kurt Svoboda

University of Michigan
Associate Athletic Director for External Communications & Public Relations

Kurt Svoboda has worked in college athletics administration for over 20 years, spanning all external-facing areas focusing on communications, branding, digital marketing, and multimedia. He is currently the associate athletic director in charge of external communications and public relations at the University of Michigan.

Svoboda leads external-facing interactions to ensure connection, inspiration, and engagement with Michigan’s vast and varied audiences while ideating and executing revenue-generating initiatives across digital and social platforms. Linked to various social media companies through unique partnerships, Svoboda advises U-M on brand, partnership, and development strategies while serving as the athletics spokesperson and liaison to Big Ten Networks.

Previously, Svoboda served as the senior assistant athletic director at Stanford University. He led external and internal communications, multimedia, and partnership initiatives while serving as the school’s liaison to Pac-12 Networks and working directly with the football program.

Before Stanford, Svoboda oversaw public and media relations and video and multimedia units at Harvard University, the nation’s largest intercollegiate athletic program.

He started his career at Franklin Pierce University and Saint Anselm College, where he spanned communications, marketing, operations, and event management while also serving as a baseball coach and administrator in the New England Collegiate Baseball League.

Svoboda holds degrees from Colby-Sawyer College and Harvard and resides in Ann Arbor, MI.

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