Mike Kelley is a sports and entertainment executive with 25 years of experience working at the intersection of content, distribution, and technology. Currently, he is president of the Americas for Grabyo – managing a team that works with various sports and entertainment properties, broadcasters, and publishers in North and South America. Grabyo is the leading cloud-based video production and editing platform in the industry – providing efficient tools to clip, edit, live stream, distribute, and monetize content across all major social and OTT channels. Grabyo’s clients include Univision, SKY, Eurosport, Big Ten Network, NFL, MLS, USTA, Premier League, La Liga, Wimbledon, Formula E, Real Madrid, FC Barcelona, Chelsea FC, and many others. Ultimately, Grabyo is on the forefront of a quickly evolving media distribution and monetization business for content – that now includes social media platforms, OTT products, and mobile devices.
Prior to Grabyo, Kelley led business development and strategy for leading OTT platform company, NeuLion, before they were absorbed by Endeavor/IMG. From 2007-13, Mike led BD for Ensequence, the leading interactive TV provider – working with top networks, broadcasters, and distributors in the U.S. – as internet functionality began to merge into the TV experience. Previously, Kelley was also VP of marketing for Yahoo!’s Media & Entertainment Division, having led their partnership with FIFA for the 2002/2006 World Cups, and many other sports and entertainment properties. He was also director of sponsorships for MasterCard for several years, and worked at U.S. Soccer in marketing and broadcasting around the U.S.A./World Cup ‘94.