SPEAKERS > Mike Lickert

University of Kansas
Assistant Athletics Director – Broadcast Services

Mike Lickert joined Kansas Athletics in 1999. He was originally hired to head up the newly formed video department “Rock Chalk Video” that began when KU installed their first big screen at Memorial Stadium. Lickert has overseen the development and evolution of video production within the Athletic department over the last 20 years.

Lickert oversees live video production for events such as football, basketball, volleyball, baseball, and track. Along with a dedicated full-time and student staff, Rock Chalk Video also handles a wide variety of internal and external creative video needs for all of Kansas Athletics varsity sports. Rock Chalk Video has been named the “Best Overall Video Display” four times, the highest honor for a collegiate video production unit.

Lickert also oversees live video production for the department’s ESPN Plus productions. These live broadcasts of Kansas Athletics broaden the reach of traditional linear networks and allow the Kansas brand to be available anywhere in the world.

Prior to working at Kansas, Lickert worked for Huskervision at The University of Nebraska as a student and then full-time employee, along with a wide variety of freelance work with ESPN, Telepro, Fox, and ABC.

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