Valerie Gerfin is the associate director of live productions for the University of South Carolina. She is currently in her seventh year with the Gamecocks, her two-time alma mater, following two years at Georgia Tech.
Gerfin graduated from UofSC in 2013 with a Bachelor of Arts in media arts, and in May 2022 graduated with a Master of Sport and Entertainment Management from the #7 ranked program in the 2020 SportBusiness Postgraduate Course Rankings. Getting her start in sports post-production and later finding her passion in live production, specifically in videoboard and venue productions, Gerfin is the primary producer for football, men’s and women’s basketball, and baseball videoboard shows at South Carolina. She also fills into various roles with the SEC Network broadcasts for women’s soccer, volleyball, and softball.