Agenda: Thursday, May 30 – Creative Breakout

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Ever see a piece of content and think “How’d they do that?” In this special presentation, one of the top creative teams in the industry, Clemson Athletics, offers a peek behind the curtain at how they produced and edited their 2023 Clemson Football Fourth Quarter Video. What were the creative choices behind this electric video that fires up 82,000 Tigers fans each Fall Saturday in Death Valley.
Confirmed Presenter: Kyle Coulter, Clemson University, Director, Creative Solutions

Every idea is only as good as its execution. When it comes to social and digital content creation and distribution, how are some of the best in the business pulling it off? Whether it’s a single massive event or a crossover weekend filled with multiple events all over campus, what workflows, technologies, services, and systems are empowering the modern age of sports content creation and distribution? From transmission tech and the cloud to software and services, collegiate creatives share their plans and best practices for getting things done on game day.
Moderator: Kristian Hernández, SVG, Senior Editor
Confirmed Panelists:
Nick Baker, Michigan State University, Assistant AD, Spartan Vision, Creative Services, & Brand Management
Olivia Cooke, Harvard University – Department of Athletics, Director – Multimedia & Production
David Saphirstein, Venue Edge, Founder and CEO

Ever see a piece of content and think “How’d they do that?” In this special presentation, UCF’s #Content team shares the details of their 2024 Big 12 Conference Schedule Campaign. Receive a look behind the plan that stretched a full day’s content. From strategizing to execution, you’ll get the details behind the department’s comprehensive efforts.
Confirmed Presenter: Eric DeSalvo, University of Central Florida, Associate Athletics Director, #Content

Using MIMiC Cloud Video Services platform, The Switch is working with CBS Sports Network and college conference partners to create a fully managed IP/Cloud based video network. This includes TX, Clipping and Editing and live event production. In this presentation, they will demonstrate how schools can take advantage of these cloud tools to help manage budgets and resources, while using state-of-the-art technology.
Presenter: Tom Buffolano, Tata Communications / The Switch, Head of Business Development, College Sports

Sports creatives require a specific toolset to achieve their goals. What latest acquisition gear is meeting the needs of today’s talented creators? This panel discussion gets down to brass tacks on creative video tech.
Moderator: Kristian Hernández, SVG, Senior Editor
Confirmed Panelists:
Emily Dean, LSU, Director of Creative Content
Mike DesRoches, Sony, National Accounts – Sports West & New Media
Mason Flick, Northwestern University, Director of Creative Production

Ever see a piece of electric content online and think “How’d they do that?” Only all the time? In this in-depth presentation, a leading sports creative(s) pulls back the curtain on a select piece of content, showing all the ins and outs and how they produced one of their favorite pieces of content.
Confirmed Presenter:
Jhalen Wingate, University of South Carolina, Creative Media Producer, Women’s Basketball